Examples from Other Companies - WellStar Health System
When WellStar Health System committed to participating in Terrific Tales during CAREDAYS 2008, they had no idea how they'd pull it off. By the end of the initiative, however, everyone agreed that it had been a positive experience. WellStar chose to team with Barnes & Noble in Marietta, Georgia to raise money needed to purchase new books from the recommended list provided by Center for Companies That Care. Leadership from each hospital chose a school to support and coordinated efforts with each school. WellStar used a two-prong approach. First, on a given weekend, Barnes & Noble set up an in-store WellStar Book Fair and display of children's books that shoppers could purchase to give to the schools. Then, Barnes & Noble issued coupons that shoppers could use at checkout. For every dollar that was spent in the Barnes & Noble store in coordination with the book fair code, 15% was donated to the Terrific Tales initiative. The book fair code was printed on a bookmark and handed out to employees as well as Barnes & Noble customers. Barnes and Noble provided all marketing materials, posters, and staff assistance to guide WellStar through the process. Although not every Barnes & Noble customer who entered the store on the day of the book fair knew about Terrific Tales, the Barnes & Noble employees explained Terrific Tales to customers and encouraged them to ring up their merchandise using the book fair code. As a result of these efforts, in addition to the books donated by employees, each school received a $600+ gift card with which to purchase additional books. Books and gift cards were delivered by WellStar employees eveand the events were attended by the local press. Employees had a wonderful experience doing good for their community. If your company has participated in Terrific Tales and would like to be featured here, please contact Center for Companies That Care.
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