Examples from Other Companies - PJM Interconnection
For Terrific Tales '08, PJM chose to collect money to purchase books for Marshall Street Elementary School in Norristown, Pennsylvania. In order to publicize Terrific Tales, posters were placed around the campus, and an advertisement was placed in the PJM Post, a daily electronic newsletter. Volunteers were also stationed in each cafeteria on kick-off day to get the program off to a good start. The fundraisers were a success! For each five dollar donation, an employee received one entry into a raffle as well as a custom-designed Terrific Tales bookmark. Raffle prizes were American Express gift cards. One of the winners even chose to donate her gift card back to Terrific Tales! Best of all, PJM matched the money raised by employees, thereby doubling the amount of money available to buy books! PJM presented the books to Marshall Street Elementary School at a small in-school assembly in the library. PJM employees then shared a snack of fruit and book-shaped cake with the students and teachers. Finally, the eight PJM employee volunteers split up to read the new books in classrooms throughout the school.
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