Examples from Other Companies - Baxter Credit Union
For Terrific Tales '08, Baxter Credit Union raised money to purchase books through Companies That Care's website. BCU, which has operations in 10 states and Puerto Rico, chose to partner with schools in need recommended by employees in three of their geographically dispersed locations. Participating BCU branch employees met with school officials to discuss Terrific Tales, inquire about the schools' needs, and plan the book delivery. BCU held different fund-raisers each week of the month-long CAREDAYS initiative. One week, employees who donated money were able to wear jeans. Other fund-raisers included a raffle for sports tickets and purchase of Candy Grams to send to co-workers. All proceeds went toward the Terrific Tales initiative. At the conclusion of the fund-raising efforts, groups of employees delivered books to the schools. BCU capitalized on the project by including the local press after gaining permission from the schools. A few articles were published in local papers, thereby adding to the excitement! Employees really enjoyed their visit to the schools, and valued the opportunity to see the fruits of their hard work. And, BCU got wonderful feedback from the schools regarding the value of their efforts. BCU was particularly pleased to have a common community initiative that could be executed in its various locations. Best of all, students were nearly 700 books "richer" due to BCU's participation in Terrific Tales!
Page 2 of 5